I mainly chose this location and this hotel by suggestion from a coworker. After reading through the reviews I decided to book and it did not disappoint!! Location wise you couldn't be anywhere better especially as a first time visitor. It was my first time in Berlin and it was so easy to travel to anywhere. You're right in the heart of shopping, good food, great cafes and it's very safe to walk at night. Staff was professional, rooms were spacious and clean, and the top floor where you can pick up snacks/drinks had a beautiful view. Wifi was fast too. The only shout is there's construction happening at the end of the road where the hotel is located so for any Uber or taxi pickup, just be wary they can only stop up until the construction. Not a major inconvenience at all as it's less than several feet away but just a heads up. I wouldn't let it get in the way of booking!